Category | Client Education

I came across this article today: A logo design is created in order to achieve certain goals and objectives. The most essential of the objectives are simplicity, flexibility of design, and memorability. If a logo fails to fulfill any of these purposes, then it is incomplete. These features are the stepping stone of an effective logo design. Let us see how these goals can be achieved while designing Logos: Read More >> Though it would be useful to some folks :). Enjoy.

---

Every now and then I get a phone call from a client concerned that they are not getting any traffic to their site. What is the problem? A website is a tool - you have to learn how to use it. Having a hammer is great, but it is not going to pick itself up and bang a nail into the wall. This article will come in a few sections. I have originally thought that I could cover everything in one shot, but I quickly realized that it might be a bit of an overload. This first section is going to be about Search Engine Optimization. The subsequent sections are going to be Pay Per Click / Pay Per Inclusion...

---

I get a lot of calls and emails from potential clients who don't know where to start or what to look for when they want to create a website. And it is no surprise! Internet has an infinite amount of possibilities and options, it is very easy to get lost. So I decided to outline the first steps that you can take to get on your way. The process described below may be different for each individual and project, but might save you some time and money.

---

In my previous article What You Need to Know to Start a Website I wrote about defining the goals, audience and other such things. I also mentioned that a website should be built around the content, not the other way around. What did I mean by that? Below I am giving you some examples of how the content affects design and layout of the site Please take a look and let me know what you think.

---